With Save Friday, we’re bringing years of experience advising the world's largest corporations - straight to you. By partnering with us, you get the same level of expertise as the big guys, but with a down-to-earth and cost effective approach that understands the challenges (and triumphs!) of running a small business.
Our Mission
To demystify data and empower you to thrive in the ever-evolving digital landscape.
Most importantly, it’s to do this at a price you can afford, with time you can spare, in a way that actually makes sense.
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Years of Experience
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Tailored Strategies
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Best-Practice Controls
Emma and Lauren are the co-founders of Save Friday. Together they're data nerds and passionate about small business.
Lauren Murphy
Founder & Data Strategist
A digital visionary with a legal background. Lauren sees the data you hold as a strategic asset, leveraging her legal expertise from leading law firms Clifford Chance and King & Wood Mallesons, to unlock data's true potential while ensuring its value is protected at the same time. Lauren has crafted digital strategies and governance frameworks for organisations across all industries including Conde Nast, Amazon, 7-Eleven, Woolworths and the Australian Government. She excels at unlocking the hidden value in data while also ensuring value is protected - a winning combo!
Emma Dunn
Founder & Communications Lead
Emma is a master communicator. She understands the importance of clear messaging and collaboration, empowering organizations like RB, Aldi, BCG, Nestle, EY, and the CMA. Her PR expertise ensures that your digital story resonates with your employees and customers, ensuring buy-in and driving success throughout your digital journey. Whether presenting to executives, training teams or engaging with regulators, Emma tailors your communications to each audience, ensuring everyone grasps the power of digital tools and data.
Ben Sampson
Head of Data & AI, Friday Initiatives
Ben isn't your average data scientist. He has a decade of experience wrangling big data and wielding machine learning and is a pioneer in cross-media measurement. He has collaborated with industry titans like Amazon, Google, Meta, Sky, Snap, Kantar and more to solve one of the most complex issues in data - how to measure audiences while respecting their privacy. Ben's skill is in his ability to translate complex data into actionable strategies, not just fancy algorithms; he understands the real-world challenges businesses face and uses data to solve them.
Peter Van Dijk
Founder & Digital Risk & Compliance Lead, Galexia
Peter is one of Australia’s leading experts in data privacy, cybersecurity, and risk frameworks and operations. He has a proven track record of advising governments and corporations on navigating digital risks and ensuring compliance with evolving regulations. Peter has advised the highest levels of government on some of the most complex data sharing arrangements over the last 20+ years.
Cindy Uzzell
Head of Stakeholder Engagement, Friday Initiatives
Cindy has a decade working in stakeholder engagement, transformation and digital strategy for the Australian Government and PwC. She has a proven track record for leading projects specialising in public sector and defence. She has been on the forefront of implementing and communicating large scale transformations through highly complex and matrixed environments.
Felix Amoah
Founder & Ad-Operations Expert, Kanea
Felix is an expert in audience monetisation strategies, helping clients to build, execute and design scaleable solutions for ad-ops, audience insights and publisher development. He has a strong focus on digital transformation and the power of first party data.
Ronan Carrein
Founder & Data Commercialisation Consultant, Innermoreventures
Partner in charge of Data & Operations at Better & Stronger. He has 15 years of experience at Google as Data & Privacy lead for top US accounts, as well as in advertising product development.
Nicolas Baquié
Founder & Data Strategy Consultant, Innermoreventures
15+ years of prior experience at Google leading the go-to-market strategy and operations for their Ad-Tech business in EMEA (Publisher Products & Privacy Solutions) and as a Strategy Consultant for Capgemini Consulting.
We are dedicated to ensuring all businesses can thrive in the digital era, regardless of funding or company size.
Frequently Asked Questions (FAQs)
Any suggestions and recommendations are purely down to independent research from the Save Friday team, our experience of working with providers, and feedback from small businesses.
At Save Friday we're data nerds. Our whole business is about data. So when it comes to yours we'll protect it and only use it in the ways that you agree to, for example giving you quality and personalised advice. If you're interested in learning more, we have a whole blog about it here.
Put simply - Save Friday is your recipe for digital success. We're here to help you with the digital side of things, so you can focus on what you do best – running your business!
We have three products and one free foundational option. These help you to protect your business, respond to digital crises, and unlock growth in the long term.
When you get locked out of your social media accounts, or have a bad review, or a cybersecurity issue, for an additional annual fee, Save Friday will give you a bespoke playbook to help minimise the issue and avert disaster.
Great question - we work to British standards but also benchmark against Australian, European and North American regulations to make sure that we're being as savvy as possible.
To make it simple, all of our plans are annual.
Once you've filled out the google form, we'll send you an email which will have a payment link if you want to keep working with us.
To increase your support level just click the payment link in the email that you received confirming your subscription. If you'd like to decrease your support please email [email protected] within 14 days.
To increase your support level just click the payment link in the email that you received confirming your subscription. If you'd like to decrease your support please email [email protected] within 14 days.
Send us an email at [email protected] within 14 days and we'll provide you with a refund (although if you could tell us what you don't like, we'd really appreciate it!)
Save Friday is all about making sure you understand your risk areas and taking full advantage of data to grow. While we'd love you to implement every piece of advice we offer, start with the simple and easy tips and tricks first. Change that password and reduce how many people have access to your instagram account for example. Or back-up your hard drive. We'll talk you through the rest.
There is no perfect solution to protecting your business against online harms, but we promise to give you the best advice possible to help avoid them. Further, if something does go wrong, get in touch and we'll give you hand.
This depends on your specific circumstances - please email us and we'll provide you with bespoke advice.
We're delighted you asked! We do in fact have a partnership with St. Joseph’s Outreach Services, an Australian organisation providing food and shelter to those in need. We donate 1% of our profits to them.
We're a digital first company so please contact us via email. We promise to answer!
We want to hear from you - if you love it, we love fantastic feedback. But more importantly, tell us what you don’t like and what else you need to make your life as a small business owner easier. Send us an email at: [email protected]